News

Oct
22
2018

The GDS=Good, Darn Sense

Today, hoteliers spend most of their time trying to ‘beat the OTAs’ by focusing primarily on increasing their direct bookings; that’s a fantastic tactic BUT it’s not the only one that you should be using to boost your property’s occupancy, ADR and RevPAR, while cutting the cost of acquisition. Here’s a throwback for you - remember the GDS?

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Oct
8
2018

Are Loyalty Programs the Most Effective Way to Drive Bookings in 2018?

Do you remember, back in the day, when customers booked with certain hotels because they were loyal to the brand or because they just wanted to earn points? (I’m showing my age here!) Most hotels do too, which is why loyalty programs have been such a priority for hotel marketers - who have been relying on these programs to increase customer loyalty, boost direct bookings and create long-standing relationships with guests - in the past decade (give or take a few years). Unfortunately, those days are LONG gone.

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Aug
9
2018

Hospitality Industry Amateur Hour: Hotel & Resort Fees

After you’ve been in the hospitality industry for as many years as I have (more than 30 years… how time flies when you’re having fun!), you get used to seeing human error manifest in so many truly unfortunate instances: from putting the decimal point in the wrong spot (hello, $10 rooms!) or using overbooking as a revenue management strategy, I’ve seen it all.

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Jul
24
2018

Discounting is for Dummies – Part Three

One of the best – and worst – things about the hospitality industry is how much most hotels have in common: they’re offering relatively similar products and have a great deal of competition within their immediate marketplace - other hotels, alternative accommodations and the OTAs - which, in most cases, leaves hoteliers waging an uphill battle to profitability.

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Jun
11
2018

Discounting is for Dummies – Part Two

Close your eyes and think back to the last time that you were more than satisfied with a hospitality experience – be it at a restaurant or a hotel. What made it such a positive experience for you? If you’re like most people, it’s because the establishment made you feel special, not like just another customer or a number in a long line of bookings. They cared about you, personally, and wanted to show their appreciation for your business and, because of their attention to personal service, it stood out to you as a very positive, noteworthy experience.

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Jun
4
2018

Discounting is for Dummies – Part One

For many years, hoteliers have been throwing away potential revenues right-and-left, offering huge discounts to lure bookers back from the OTAs and alternative accommodation options. I’m here today to tell you something that I need you all to hear: discounting is the best way for your hotel to go from profitable with a high cost of acquisition, to a property with high occupancy, a low cost of acquisition, but (and this is a BIG but) one that is barely able to afford to stay in business.

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Mar
14
2017

Putting People in Online Travel Planning

Vertical Booking is proud to be included in Asian Hospitality Magazine's March 2017 Technology article Putting People in Online Travel Planning: Hotels have growing options in virtual booking technology.

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Feb
22
2017

LL100 | Improving Online Distribution and Profitability with Erik Muñoz

Erik Muñoz is a hotel technology marketing specialist, with deep experience across global markets with solutions such as revenue management, online distribution and property management. Erik started his career

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Feb
19
2017

LL026 | Redefining the Technology Toolbox with Mark Lewis-Brown

Mark Lewis-Brown is a hospitality industry veteran with 25 years of experience in online distribution, hotel operations and airline sales.

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